The 11X17 Mailer is Full Color Mailer that folds to 8.5x5.5 self-mailer featuring TYM tractor models and dealer information. Dealer's can customize the mailer with their logo, their company information, their financing and special offers as well as pick and choose which 6 TYM model tractors that they want to feature.
You provide the information and we will customize the mailer for your business. After your mailer is approved, we will send out the mailer to the qualified consumers on your mailing list. After the mailer has been mailed out, we will submit all of the co-op documentation for proof of run directly to TYM. We will handle the entire process for you. All you have to do is sign up and pay your monthly payments. It is as easy as that!
Mailing List - We will pull a mailing list based on your designated service area around your location. Qualifiers are homeowners, single family dwellings, householed income of $100,000 plus and acreage of land of 3+ for the smaller compact models up to 20 or 50 acres for the larger models if you choose to feature them in your mailer. We can modify the qualifiers based on your desired tractor models and customer base.
We will target the Spring Mailer to hit the mailboxes by March 1st. That means we will need approval on your artwork the first week of January to allow for printing and postal delivery.
To learn more about the 11x17 Mailer
What is Audience Targeting Digital Marketing? Based on the mailing list that we order for your direct mail program, we will then cross target the consumers listed on that mailing list with digital ads. Any person that frequents the residence listed on the mailing list will be eligible to see your digital banner ads when they search on their phones or computers. So essentially, a consumer that receives an 11x17 direct mailer from you that owns acreage of land and meets all of the criterias for the mailer will ALSO be served digital banner ads when they are online doing searches and visiting a variety of website categories. We will serve these consumers ads based on impressions. Everytime an ad appears on a consumers screen or phone, that is considered an impression. The goal is to get as many eyeballs or impressions to that consumer as we can to get your business and the TYM brand on their top of mind awareness.
This is a TWO month campaign that will run in conjunction with your mailer.
The digital ads are various sizes and appear on a variety of website categories. Click here To learn more about Audience Targeting Digital Ads
The BETTER PLAN offers great payment options and a great alternative to the way traditional co-op works. Co-op traditional works like this. A dealer that has 50/50 coop would sign up for a $5,000 media plan for example. The dealer pays the vendor $5,000. The dealer would then deal with co-op requirements to make sure their ads are approved, then they would need to get all the required co-op proofs of runs and then they would need to fill out all of the paperwok and submit everything to TYM and hope that the entire process is approved so that they could be credited back 50% of the cost of the media or $2500. In the meantime, the dealer is out $5,000 in cash flow to run their campaign.
With this special program, TYM is changing the rules to your benefit. TYM will pay upfront for the 50% portion of the program. The dealer will only be billed for THEIR portion. So in this example $2,500. But wait there is more! In addition to only being billed for half of the cost of the package, Mach One Media Group as partners with TYM is offering up to 2 monthly payments for that portion. So now as an example, you can get the $5,000 plan for only 2 payments of $1,250. We are lowering the barrier to using your co-op dollars and making it affordable to advertise all while providing a turn-key program and doing all of the work for you. We want to make it easy to do business with!
