What is Audience Targeting Digital Marketing? Based on the mailing list that we order for your direct mail program, we will then cross target the consumers listed on that mailing list with digital ads. Any person that frequents the residence listed on the mailing list will be eligible to see your digital banner ads when they search on their phones or computers. So essentially, a consumer that receives an 11x17 direct mailer from you that owns acreage of land and meets all of the criterias for the mailer will ALSO be served digital banner ads when they are online doing searches and visiting a variety of website categories. We will serve these consumers ads based on impressions. Everytime an ad appears on a consumers screen or phone, that is considered an impression. The goal is to get as many eyeballs or impressions to that consumer as we can to get your business and the TYM brand on their top of mind awareness.
The digital ads are various sizes and appear on a variety of website categories.