What is a Geofencing Digital Ad Campaign? Today, everyone has their cell phones on them 24/7 when they are traveling or shopping. The geofencing digital ad campaign uses that mobile phone to trigger consumers that physically visits designated locations. Within a 20 to 50 mile radius of your location, there are probably a minimum of 5 or more Tractor Stores that are your competitors and selling a different brand of tractor than you are. We identify those locations and put an imaginary "Fence" around their store. When a consumer visits that store, it triggers or "pings" that consumers cell phones which then allows us to serve the consumer digital ads for TYM and your store. If a consumer is visiting another tractor store, then its very likely that they are the right target market. This is a sniper approach to marketing becuase we know you are targeting the right person.
The Geofencing campaign serves digital banner ads to consumers that have visited the designated locations. An impression is everytime an ad is delivered onto that consumers screen. So when a consumer is searching on their phone for various targeted keywords or visiting different websites that are part of the ad delivery network, we serve them TYM branded ads featuring your business and your specials for why they should choose TYM over the other brands..
The digital ads are various sizes and appear on a variety of website categories.
The GEOFENCING ONLY PLAN offers fantastic payment options and a fantastic alternative to the way traditional co-op works. Co-op traditional works like this. A dealer that has 50/50 coop would sign up for a $5,000 media plan for example. The dealer pays the vendor $5,000. The dealer would then deal with co-op requirements to make sure their ads are approved, then they would need to get all the required co-op proofs of runs and then they would need to fill out all of the paperwok and submit everything to TYM and hope that the entire process is approved so that they could be credited back 50% of the cost of the media or $2500. In the meantime, the dealer is out $5,000 in cash flow to run their campaign.
With this special program, TYM is changing the rules to your benefit. TYM will pay upfront for the 50% portion of the program. The dealer will only be billed for THEIR portion. So in this example $2,500. But wait there is more! In addition to only being billed for half of the cost of the package, Mach One Media Group as partners with TYM is offering up to 3 monthly payments for that portion. So now as an example, you can get the $5,000 plan for only 3 payments of $834. We are lowering the barrier to using your co-op dollars and making it affordable to advertise all while providing a turn-key program and doing all of the work for you. We want to make it easy to do business with!
