The 8-Page Mailer is an 8.5 x 11 Full Color Mailer with 8 full pages of TYM tractor models and featured dealer information. This mailer is bounded and folded to a 8.5x5x5 self mailer. Dealer's can customize the mailer with their logo, their company information, their financing and special offers as well as pick and choose which TYM model tractors that they want to feature.
The ONLINE portal allows a dealer to customize the template and approve their artwork directly. You can upload your logo, enter your information and finalize your proof online. Once the mailer is approved, we will enter it into the postal system for delivery. After the mailer has been mailed out, we will submit all of the co-op documentation for proof of run directly to TYM. We will handle the entire process for you. All you have to do is sign up and pay your monthly payments. It is as easy as that!
Mailing List - We will pull a mailing list based on your designated service area around your location. Qualifiers are homeowners, single family dwellings, householed income of $100,000 plus and acreage of land of 2+ for the smaller compact models up to 20 or 50 acres for the larger models if you choose to feature them in your mailer. We can modify the qualifiers based on your desired tractor models and customer base.
We will target the Spring Mailer to hit the mailboxes by March 1st. That means we will need approval on your artwork the first week of January to allow for printing and postal delivery.
To learn more about the 8-Page Mailer and to see a full description and mockup click here.
The BETTER PLAN offers fantastic payment options and a fantastic alternative to the way traditional co-op works. Co-op traditional works like this. A dealer that has 50/50 coop would sign up for a $2,500 media plan for example. The dealer pays the vendor $2,500. The dealer would then deal with co-op requirements to make sure their ads are approved, then they would need to get all the required co-op proofs of runs and then they would need to fill out all of the paperwok and submit everything to TYM and hope that the entire process is approved so that they could be credited back 50% of the cost of the media or $1,250. In the meantime, the dealer is out $2,500 in cash flow to run their campaign.
With this special program, TYM is changing the rules to your benefit. TYM will pay upfront for the 50% portion of the program. The dealer will only be billed for THEIR portion. So in this case $1,250. So now, you can get the $2,500 plan for only $1,250 up front. We are lowering the barrier to using your co-op dollars and making it affordable to advertise all while providing a turn-key program and doing all of the work for you. We want to make it easy to do business with!